The wallboard.info digital signage platform is able to control and manage hundreds or thousands of screens.
How does it work?
Like other digital signage systems,the WALLBOARD DISPLAY system consists
of three basic components working together. The end user designs the content
on the graphic user interface, the editor.wallboard. When creating the editor
we focused on three things: simplicity, effectiveness, and fast operation.
It is as easy to use as MS PPt. Based on our experience, we can say that with
basic IT skils 2 or 3 hours of training is enough to master the use of it.
The server is responsible for storing the ready made contents in loops and
playlists. It stores and synchronises these loops with the player. When creating
the loops it is possible to integrate the information coming from sensors (for example if
there are products on the shelves, when the customers take a product off the shelf,
the screen can show product-specific information – for example a short video – with
the help of implemented sensors). It helps to create more efficient targeting and
makes the customer experience memorable.
The player sends the contents to the screens and stores the playlists, loops and
other logics needed to edit the previously determined contents. It communicates
with the server, but if the connection is lost it will play the preset contents on the screens.
The more you can cover in advance, the fewer surprises and unexpected costs and
delays down the road. You need to do some planning before you install a digital
signage system and these steps will help:
Get the right people involved
Assign one technical leader – this will be someone in your IT department.
Assign one content leader – this will likely be someone in Marketing or Communications with an eye for design and an understanding of what type of information you want to publish for your audience.
Agree on your goals
Nail down what you want to achieve with all stakeholders
Talk to your HR and communications managers, department directors and executives to get their input.
Write these down in as much detail as possible because it’ll help you measure your return on investment later
Imagine how you'll use the system
Draw out workflows for how the system will operate within your organization.
What departments will contribute content and manage the system?
Where will the hardware live and who maintains it?
Plan your content
The type of content you want to show will determine where you show it.
List the types and sources for communications you’ll want to publish.
Consider any data integration or applications you’ll want to tie into the system.
Think about using communications you already have as a starting point.
Do you have in-house designers? If not, you may need to budget for creative help.
Consider touchscreens for wayfinding, donor boards and other interactive content.
Think about brand standards, and how you’ll set up screen layouts and templates
Plan your policies
Determine who can contribute content, the hierarchy and approval process.
List basic branding criteria, formatting rules and policies.
If you’re using the system for emergency alerts, create a separate policy.
Map out your screens
High traffic areas are best for digital signage displays. (Don’t let wiring dictate placement.)
You can mount small displays in cubicles, library stations, or even cafeteria booths.
Will you want to show messages on websites, desktop screensavers or mobile phones?
Consider digital room signs for conference room management.
Will any screens use audio for videos or streams?
Check the specs
Evaluate and choose vendors for your digital signage system.
Involve an experienced digital signage AV/IT integrator, and ask them to review your plans.
Review technical specs and requirements to make sure the system meets your needs.
Write a project plan
Your plan should describe the key action items, timeframes and resources:
- the location of displays and which screens will show what
- a budget for installation and ongoing expenses
- potential revenue sources like advertising
- IT issues like connectivity, network and security policies
- support options for maintenance and upgrades
Consider a pilot
Test equipment, processes and content on a small-scale before launching across your entire organization.
Lower risks across the board by evaluating goals and resources in a controlled environment.
Increase stakeholder buy-in through participation in the pilot, adjustment and final roll out of the system.
Some useful questions before you buy a Digital Signage system
Digital signage is a great tool for communications, but shopping for the right software to power your system can be daunting. Here are some tips to get the conversation started so you can choose the best content management software for your needs:
- Is it specifically for organizational communications?
Workflows are different on campus and in an office. Ask for information whether the software can meet your communication demands.
- Is it a native application or webbased?
Desktop software limits you to a single computer, while web-based software lets
anyone in your organization with browser access and a password to post, manage
and schedule messages.
- Does it have user-friendly tools and templates?
Not everyone is a graphic designer. Make sure your software has easy design and
scheduling tools, as well as good-looking templates so people can create
beautiful messages quickly and easily.
- Does it allow for data integration?
A lot of what you’ll want on screen is already in another system. Make sure it
can easily import event schedules, weather, news, Excel, dashboards, socialmedia,
webpages and other data you already use
- Does it support interactivity?
Touchscreens are a great way to engage your audience, and they give you more real
estate for your messages. Make sure your software lets you publish interactive
content, like wayfinding.
- Can it deliver to small screens?
Your audience won’t always be in front of your big screens, so your software
should be able to publish to desktops, smartphones, websites and other BYOD
devices so people don’t miss your messages.
- Is it scalable and expandable?
Your software should work for a single screen or enterprise-wide messaging across
the globe. Make sure you can add media players and software users without hitting
technical or licensing snags.
- Does it have an alert messaging mode?
Severe weather, safety alerts and other emergency notifications need to override
scheduled playlists at the touch of a button. Ask if the system is CAP-compliant,
so CAP triggers can automatically send alerts.
- What are the purchasing options?
You may already have hardware, or you might need the whole package. Ask vendors
if they offer bundled solutions, software-only sales, cloud-based subscriptions,
- How well is it supported?
Does the software vendor offer training? How about design services or consulting?
Be sure you understand how often the software is updated and what kind of
technical support you get with your software purchase.