With the digital signage market projected to reach $29.6 Billion by 2024, most of the world’s largest organizations are already using digital signage to deliver messages to their customers, employees, and prospects that may cross their path.
But many companies are still on the fence about following suit, missing out on massive benefits that come along with making the switch over to digital signage.
And in this article, you will learn about the five most important benefits of digital signage that completely overshadow print media.
What is Digital Signage?
Digital signage is any use of a digital screen to relay centrally managed information to a target audience. Typically powered by LCD, LED, and projection technology, digital signage is commonly used in places like individual check-in counters to highway billboards, and everything in between.
Most commonly found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings – digital signage usage is exploding with the reduced costs in the technology behind it.
The Top 5 Benefits of Using Digital Signage
1. Reduced Costs and Massive ROI
Digital signage will help you achieve better results to advertise your products, promote events, or stay connected with your employees and customers for a fraction of the cost of using print media.
It’s already proven that simply switching to digital signage helps to boost sales anywhere from 3-5% percent while completely eliminating any traditional expenses related to changing the messaging on a static advertisement.
By reducing or eliminating the cost of materials, labor, manufacturing, printing, and set up – digital signage reduces the friction of effectively delivering up-to-date messages to your audience, helping you maximize the ROI of your efforts.
2. Increased Flexibility with Reduced Risk
As the pace of the business world increases by the day, businesses need every tool in their arsenal to keep up with their prospects, customers, and employees’ needs.
“Mad Men” style marketing campaigns are few and far between in the digital age because there is far too much risk to invest any significant amount of time and money on a static message that may not resonate with your audience like you hope it will.
And that’s where digital signage has changed everything.
The unparalleled flexibility to manage content remotely largely eliminates the risk of a catastrophically failed marketing campaign, since any ads can be changed, or replaced entirely in seconds – not days or weeks.
With everything from minor typos to full-scale rebranding, a user only needs to upload the changes and hit the “Save” from anywhere in the world via the cloud.
3. Better Targeting with Automation
Adding another layer to the benefit of flexibility is the ability to utilize automation using digital signage.
Through a digital signage CMS platform, you can automate dozens of processes related to managing and distributing your content that would be virtually impossible to do manually.
From scheduling updates to rule-based playback, digital signage enables you to deliver the right message, to the right audience, at the right time – all based around rules built into the CMS platform.
A common example of automation in digital signage can be seen in restaurants, cafes, and coffee shops that automatically update their menu board based on the time of day. However, digital signage automation can reach potentially unnerving levels of complexity with instances like customized ads being shown to a person using facial recognition technology combined with a detailed user history.
Whether or not you want to hyper-target your neighbor based on their shopping behavior, or simply show a lunch menu at noon – automation enables you to do just that.
4. Dramatically Increased Engagement and Ad Recall
Study after study shows that digital signage performs better than print signage when stacked up in a side-by-side comparison. Users are significantly more likely to engage with interactive advertisements and can recall them at rates up to 47% – pretty astounding when you compare that to a Facebook ad recall rate of just 6%.
Innovative digital signage solutions allow you to make your messaging interactive in a way that people will actually remember you.
Read More: How Sensor Technology Is Changing the Game
5. Audience Analytics for Better Campaigns
We live in for information age, and without it – you are burning money delivering a message to the wrong audience.
Digital signage CMS platforms now give users the ability to understand when their content is working, where it’s working, and who it’s working for.
Using integrated sensors, digital signage systems help businesses understand their audience and tailor the messaging for each specific audience.
Discover some creative ways to use digital signage in ourDigital Science video series.
Unleash the Power Of Digital Signage with Wallboard
Digital signage is the perfect tool to deliver any message to your audience with maximum flexibility and impact.
At Wallboard, we offer the full range of digital signage software solutions for organizations across various industries to ensure they get the most out of every campaign – whether that audience is internal or external.
Are you ready to get started? Get in touch with our team today to schedule a free consultation.