68 percent of Americans have purchased a product or service as a direct result of being influenced by signage – but there’s so much more to this versatile tool than merely boosting sales figures.
Digital signage helps organizations cut through the noise and deliver their messaging to their target audiences in the most effective way, promoting products and solidifying favorable workplace policies.
And with the holiday season lasting over a month, digital signage offers an excellent opportunity for organizations to spread holiday cheer while improving their business results in the process.
Stick around to get a collection of free holiday digital signage templates and learn how to leverage this technology to its full potential.
4 Tips to Get the Most Out of Your Holiday Digital Signage
Digital signage can help bring everyone closer during the holiday season.
And to help you get the most out of it, below, we are sharing four practical tips for you to keep in mind when creating your holiday digital signage.
1. Define the Essentials
When you’re planning to deploy holiday digital signage, thinking ahead of what exactly you’re trying to achieve will help you get a positive ROI on your efforts while saving time and resources.
So before you start building out your digital signage strategy for the holiday season, make sure you have fully covered the essentials:
- Goals & Objectives – What exactly are you trying to achieve with your holiday digital signage? It can be virtually anything – from boosting sales to fostering a positive work environment.
- Location – Where do you plan to place your digital signage? Depending on the location you have to work with, you may want to opt for different types of content to maximize your marketing impact.
- Content – What kind of digital signage content are you hoping to create? From digital posters to video signage, your possibilities are endless.
2. Align Your Styling with Your Brand
Just as maintaining consistency across all of your digital assets helps build up a solid brand image, aligning the design of your digital signage with your brand can help you seamlessly boost its value in the long run.
For that reason, use the same fonts, colors, and designs to create a consistent look and feel across all of your digital signage assets.
3. Get Your Creative Juices Flowing
Since your audience is being bombarded with ads on a daily basis, you need to go the extra mile to cut through the noise to grab the attention of your employees, partners, and customers.
So, don’t be afraid to experiment with bold designs and bright colors. With the right toolset (more on that later), you can turn digital signage into a visual masterpiece without any specialized skills or technical knowledge.
4. Use a Scheduling Tool
Spending days to create stunning digital signage content only to forget to push it live is a not-so-common scenario that has happened to many organizations before.
To ensure all of your hard work does not go in vain, use CMS scheduling tools to ensure your content begins and ends during the intended dates of the holiday season.
We may be a bit biased in our recommendation (just a bit), but Wallboard’s CMS scheduling tool allows you to do just that, giving you complete control over how and when your content gets pushed live.
7 Best Holiday Digital Signage Templates
Everyone loves visual content. This mainly has to do with the fact that 90 percent of all information processed by the brain is visual, explaining the meteoric rise of digital signage solutions for the past few years.
Below, we provide seven holiday digital signage templates to cover all of your bases during the holiday season.
Some of these holiday templates were created by our experts here at Wallboard, while some have been curated from all corners of the internet. Without further ado, let’s get started.
Thanksgiving marks the beginning of the holiday season and the time where we slow down our pace to spend some quality time with family and practice thankfulness for what we have.
Organizations, in turn, can express their gratitude for all of the hard work and dedication of their employees with colorful digital signage, positively affecting the work environment and cultivating loyalty among employees.
And the following digital signage template for Thanksgiving can help you achieve just that.
2. Black Friday
Black Friday is the biggest shopping holiday in the United States (and around the world), so you don’t want to miss out on the opportunity to leverage the power of digital signage to boost your customer engagement and generate more sales.
Depending on your goals, you may want to go about creating content for Black Friday digital signage in different ways.
For instance, if your goal is to maximize your sales figures. You may want to create content highlighting the hottest deals of your Black Friday sale.
On the other hand, if you don’t want to come across as too salesy, using less aggressive messaging can help you drive up customer awareness and engagement without irritating your target audience.
To help you stand out from the crowd, this digital signage template allows you to enhance your messaging while portraying your brand in a positive light.
Hannukah is the time to celebrate peace, freedom, and family values.
Apart from being a great tool to boost revenue, digital signage allows you to create a more inclusive space for employees of all walks of life and cultivate respect for the views and beliefs of others.
That being said, this pack of Hannukah digital signage templates is a great way to make another step towards promoting diversity and equality in the workplace.
Kwanzaa is a holiday that empowers us all to honor and celebrate the role African heritage has played in the process of changing the very fabric of our society for the better.
And organizations have a great opportunity to show their appreciation for that through colorful digital signage.
6. Pancha Ganapati
Pancha Ganapati is a major Hindu holiday and a time for big celebrations and family gatherings.
For organizations of all sizes, driving more attention to this holiday helps promote respect for different cultures and worldviews.
Chrismas is that unique time when we can put aside the stresses of our daily lives for a few moments to celebrate and show genuine appreciation for the people around us.
With branded Christmas digital signage, you can create the perfect Christmas atmosphere while increasing brand awareness and customer engagement.
6. New Year’s Eve & New Year’s Day
For many people around the globe, the New Year brings with it hope for a fresh start – what will you include in your New Year’s resolution this year?
As a way to spread more positive vibes around you, digital signage empowers you to use stunning templates to bring holiday cheer to your customers, partners, and employees.
How Wallboard Makes Digital Signage Content Management So Easy
You liked the templates, but chances are, you may want to change a thing or two to spruce them up a bit or adapt them to your unique needs.
How about changing the background? Or modifying the colors? Or slapping a logo on it? You may even want to take your holiday digital signage to the next level by swapping out static images for animated GIFs.
The problem is, with most digital signage software solutions out there, fine-tuning those details and pushing your content live may end up being a tedious and time-consuming task.
With Wallboard, it takes just a few clicks to create stunning, professionally-looking holiday digital signage to blow everyone away.
Don’t believe us? Check out this video below to see how easy it is to create content in our CMS in just a few clicks:
Are you looking to get started? Reach out to our team today and get a free consultation on how you can use digital signage to supercharge your organization.